Watson Launches Line of Improved Icing Stabilizers at IBIE 2016

Watson Inc. will launching a line of improved icing stabilizers at the International Baking Industry Exposition (IBIE).  IBIE is produced by the American Bakers Association (ABA) and the Baking Equipment Manufacturers and Allieds (BEMA). The exposition takes place in Las Vegas, October 8 to 11, 2016.

Bakers can improve product-quality and reduce costs with Ultra-Set™. Watson’s UltraSet™ product line is concentrated and formulated without extra sugars, which are commonly used as diluents. Concentrated products save the baker raw-material costs, warehouse space, and freight costs. More information on the company’s offerings at the IBIE show can be found here.

The benefits of UltraSet™ in packaged sweet goods applications:

  • Allows the product to be handled more easily during packaging.
  • Helps to prevent icing from sticking to the packaging.
  • Achieves extended shelf-life in both wrapped and unwrapped products.
  • Helps speed drying of the icing.
  • Prevents cracking of the icing.
  • Prevents weeping of the icing.
  • Helps control moisture migration.

Watson’s line of icing stabilizers are formulated for a variety of icing applications.  Additional information and a brochure is available on the company website here.

Watson’s UltraSet™ Clear is a free flowing powder, designed to produce transparent icing and glazes with excellent eye appeal and extended shelf life. UltraSet™ Clear is recommended for colored and flavored icings and is excellent for transparent danish icings, cake donuts, and yeast-raised donut glazes.

UltraSet™ White is a free-flowing powder designed to produce very white, opaque icing and glazes with excellent eye appeal and extended shelf-life. UltraSet™ White is used in sweet roll, danish, and white donut icings.  

UltraSet™ All Purpose is designed to produce semi-transparent icing and glazes with excellent eye appeal and extended shelf-life. UltraSet™ All Purpose is very versatile, and can be used in many applications including sweet roll and danish icings, as well as chocolate, white, or maple donut icings and glazes.  

UltraSet™ Super Concentrate is a free-flowing powder designed to stabilize the appearance of icings and glazes to achieve extended shelf-life. UltraSet™ Super Concentrate is HIGHLY concentrated, and designed to be used in highly-automated, wholesale bakeries.

About Watson:

Watson is one of the highest quality suppliers of products and services geared towards enhancing human health and nutrition around the world. We are a leader in developing quality products and innovative ingredient systems for the food, beverage, and supplement industries. Expertise in custom nutrient premixes, microencapsulation, agglomeration, micronizing, spray drying, and film technology allows us to develop unique formulations and products, using Watson-manufactured, value-added ingredients. For more information on Watson see www.watson-inc.com.


Watson Inc.

Moira Watson, V.P. Marketing & Communications


800-388-3481 or (203) 932-3000


Company info:

Watson Inc.

  • Corporate headquarters: 301 Heffernan Drive, West Haven CT 06516
  • CEO: James T. Watson
  • Website: www.watson-inc.com
  • Employees: 300