West Haven CT – Watson Inc. is proud to announce participation in PetFood Forum 2016. This will be the first year Watson has participated in a show focused on the pet food industry. In recent years, Watson has been developing services and innovation for the pet food production sector. Many of Watson’s customers in the food industry also produce products for the pet food and pet supplement markets. This, in additional to several market trends, is what influenced Watson’s entry into the pet food ingredient market.
“There is a growing trend toward humanization of pets. Consumers consider their pets to be a part of the family, and there is a strong desire to feed pets foods that equal the quality standard of human foods,” states Moira Watson, Vice President of Marketing and Communication at Watson. “Many of the same trends that drive the food industry are also present in the pet food industry. For example, there is strong interest in clean label and organic pet foods. Also similar to the food industry, more consumers desire transparency from manufacturers, in terms of country of origin and sources of ingredients that go into pet foods. The 2007 recalls in the pet food market started a movement toward pet foods and ingredients that meet food standards. This in turn has opened the door to food ingredient companies playing a more active role in the pet food market,” continued Watson.
Market sources estimate the value of the pet food market is between $23 and $30 billion, depending upon which categories are included. However, by all estimates the pet food market is significant and offers great growth opportunities. Pet food manufacturers need to be creative and innovative in their development of foods that enhance the bond between human and pet, while meeting consumer demand for health-promoting foods. Watson supports our customers in the pet food industry with ingredients, technology, and innovation to help ensure their success.
Watson sees opportunities in the pet food market for their line of custom nutrient premixes, microencapsulated nutrients, spray dried ingredients, edible cast films, and directly compressible nutrients. Watson has also received interest in its line of natural mold inhibitors and fibers from the pet food market.
In preparation for the show, Watson has developed concept products for cats and dogs utilizing Watson ingredient systems and cast film technologies. You can learn more about the concept products Watson will be showing, and Watson’s product lines as they apply to pet foods, on their website at this link: http://info.watson-inc.com/petfood-forum-2016
Watson is one of the highest quality suppliers of products and services geared towards enhancing health and nutrition around the world. We are a leader in developing quality products and innovative ingredient systems for the food and supplement industries. Expertise in custom nutrient premixes, microencapsulation, agglomeration, micronizing, spray drying, and film technology allow us to develop unique formulations and products using Watson manufactured value-added ingredients. For more information on Watson see www.watson-inc.com.
Moira Watson, V.P. Marketing & Communications
800-388-3481 or (203)932-3000
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- CEO: James T. Watson
- Website: watson-inc.com
- Employees: 300