Puppy Up

Shoreline Walk 2017

Watson is a participant, and Gold Paw Sponsor of the annual Puppy Up Shoreline Walk in Guilford, CT. Puppy Up is an organization that raises funds for comparative oncology, grants, and subsidizing adequate care and treatment for dogs with cancer. To quote Puppy Up “Like people, companion animals develop cancer – they get brain, breast, bone & lung cancer; lymphoma and melanoma just to name a few and scientists have discovered that the malignant cells are biologically comparable. Furthermore, cats and dogs are exposed to the same environmental risks, so if we hope to eradicate cancer, there is tremendous potential in forming a partnership between pets and people. Just like humans companion animals, that is cats and dogs, naturally, develop cancer and just like humans: Pets are exposed to many of the same environmental risks as people. The cancer cells are biologically comparable. There is a large population of cats and dogs with pre-existing cases of cancer. Cancer occurs in pets within years compared to decades in humans.”

The Watson team went all out this year from fundraising, walking, the addition of TV appearances, having professional videographers to hosting a “Painted Chair Auction.” The project that led to the auction was a many months’ endeavor where employees found an old chair, painted it with a theme of their choice to make it new again for public bidding! The auction was a huge success, boasting 10 participants from North Carolina to Long Island back to Connecticut and raising amounts upward to $500. Thank you to the following people for their beautiful art, hard work and participation to bring the auction to fruition.

  • Gavin Watson
  • Erika Hinsdale
  • Amparo Andrade
  • Carla Velasquez
  • Moira Watson
  • Joanna Meeker
  • Alice Wilkinson
  • David Graham
  • Lisa Flynn
  • Christina Cole

2017 Puppy Up Human Hero

October 5th, 2017, Watson employee and recent cancer survivor, Christina Cole appeared on CT Style on WTNH News 8 as the 2017 Puppy Up Human Hero along with Puppy Up founder Luke Robinson and his dog Hudson. The appearance was to discuss this year’s Shoreline Walk, the benefits of Puppy Up, Watson’s involvement and Puppy Up’s contributions to curing cancer, science and it’s community nationwide. The news segment can be viewed here:

Video from Puppy UP 2017

Watson brought in two of their talented employees versed in video production, with new state of the art equipment and made an exciting video of the day. Blake Power’s and David Graham’s collaboration can be seen here:

The Elwoods

Watson’s own Big Tom Intelisano offered up the musical talents of his band, The Elwoods, for entertainment! The Elwoods are a band that gives back, constantly playing fundraisers, benefits, festivals, and events to help raise money for causes.

The Elwoods help people through music and play for causes, not money. If you would like to contact them to help with your charity or just soak up some good tunes, they can be found here https://www.reverbnation.com/theelwoods.

What a Turnout!

This year the Watson Walkers had an astounding number of 43 people sign up for the 2017 walk on October 8th. Despite the pretty dreary day of rain and mud trudging people and their precious dogs turned out in droves to support the cause and walk for cancer research. The Watson Walkers raised $3,912.00 towards the day’s total of $35,000.00. Luckily the numbers have continued to rise for the Shoreline’s Puppy Up, and they are now holding fast at $37,155.00 and still accepting donations.


Watson didn’t just stop at the yearly event. Marketing Assistant Christina Cole designed logos for the Puppy Up spinoff pop-up shop pEtsy located in Clinton Crossing Outlets. pEtsy is a pop-up shop for pets and their people, themed around dogs primarily, but they love all pets. The store is a boutique style market and brings together several local, women-owned businesses, which create, make or sell pet products, pet inspired items for people, or pet-related services. Shop for dog toys, treats, leashes, collars, Pet inspired apparel, accessories, and gifts, including custom ordered gifts and pet memorial jewelry. pEtsy donates part of its proceeds and has specific shop days where Puppy Up becomes the recipient of a percentage of their funds. You can visit pEtsy here for more details. https://www.facebook.com/thepetsyshop/ If this cause and event seem like something you would like to get behind, please contact shoreline@puppy.org for more info. We are looking forward to doing it all again in 2018!