Watson Starts Facebook Campaign to Fight Summer Hunger and Raise Awareness
May 21, 2015
West Haven CT – Watson Inc. will be starting a Facebook campaign to alleviate summer hunger, through donations to the Connecticut Food Bank. “We hope that this campaign will help raise awareness about summer hunger in the state of Connecticut”, stated Moira Watson, Vice President of Marketing and Communication at Watson Inc. The greatest demand for food is in the summer. There is no other time of the year when the demands on food banks and soup kitchens are higher. “Hunger is usually not something we think about in the summer, but for working families who are already struggling to provide healthy, nutritious meals, summer is a challenging time.” added Watson.
According to the Connecticut Food Bank Web site, “Families who rely on free- or reduced-priced school meals to feed their children throughout the academic year are left struggling to find a way to keep their children fed when these programs end and summer vacation begins. A family with two children has to come up with more than 200 extra meals during the summer months when they don’t have access to school meals – and that’s an extremely difficult situation to face for most low-income families.” You can read more about summer hunger on the Connecticut Food Bank Website: http://www.ctfoodbank.org/about-us/hunger-in-connecticut/
Starting June 8th, Watson will start a Facebook campaign to raise $2,500 for the Connecticut Food Bank. Watson will donate $1 for every “Page Like” it receives on its Facebook page https://www.facebook.com/YourWatson, up to 2,500 page likes or $2,500 dollars. Once the goal of $2,500 is reached, the campaign will be successfully completed. A second campaign is also being planned for the fall of 2015.
For every $1 donated, Connecticut Food Bank can distribute $4 worth of food at wholesale value.
“Starting June 8th, we hope that our customers, employees, and members of the community will help us support the Connecticut Food Bank’s efforts to fight hunger and help raise awareness of Summer Hunger” shared Watson. “We really hope that we will be writing a check to the Food Bank for $2,500 before the end of June.” she continued.
If you would like to learn more about ways you can help the Connecticut Food Bank, you are encouraged to visit their website. According the website: “It is estimated that in Connecticut, one in seven households is struggling to put food on the table. There are nearly 490,000 people in Connecticut at risk of hunger every year.”
About the Connecticut Food Bank:
The Connecticut Food Bank is the state’s non-profit leader in the fight against hunger, and is the largest provider of charitable food donations. Nearly half a million people across Connecticut are hungry every day, and 1 out every 5 children is food insecure. Born from the concept of matching excess food supplies to individuals with limited resources in 1982 in New Haven, the Connecticut Food Bank now partners with retailers and growers to coordinate the distribution of enough food to produce more than 17 million meals annually across the state. Supporting over 700 partner programs, the Connecticut Food Bank also serves as a critical community convener, while providing a broad range of nutrition and education programs. More information can be found at http://www.ctfoodbank.org/
Watson is one of the highest quality suppliers of products and services geared towards enhancing human health and nutrition around the world. We are a leader in developing quality products and innovative ingredient systems for the food and supplement industries. Expertise in custom nutrient premixes, microencapsulation, agglomeration, micronizing, spray drying, and film technology allow us to develop unique formulations and products using Watson manufactured value-added ingredients. For more information on Watson see www.watson-inc.com.
Moira Watson, V.P. Marketing & Communications
Watson Foods Co., Inc. DBA Watson Inc.
- Corporate headquarters: 301 Heffernan Drive, West Haven CT 06516
- CEO: James T. Watson
- Website: www.watson-inc.com
- Employees: 280