Private Label

The gluten-free market is expected to grow by 19.2% to reach $2.3 billion by 2019, creating a significant market for private-label offerings and line extensions. As the quality and accessibility to gluten-free products continues to improve, consumers want to have multiple options available to them at their local store. In fact, 23% of gluten-free shoppers make a point to shop exclusively at stores that have a good selection of gluten-free products. Watson’s complete mixes make adding gluten-free options to your product line easy, whether you are new to gluten-free or looking to quickly grow your current offering.

Comparison of gluteNONE to other brands

Packaged Baking Mixes

Packaged baking mixes are ideal for those looking to quickly and cost-effectively enter into the gluten-free market. Between the years 2013 – 2014, the gluten-free baking mix category grew by 19%. Watson gluten free mixes are egg and nut-free, and are available in wholegrain, vegan, organic and non-GMO versions. All of our gluten-free mixes are certified gluten-free by the Gluten Intolerance Group. Click here to learn more about Watson’s Certification Programs. Packing options are available.

Gluten Free mixes available include:

  • Breads
  • Rolls
  • Pizza crusts
  • Tortillas
  • Cornbread
  • Cakes
  • Brownies
  • Cookies
  • Muffins
  • Doughnuts
  • Pie Crusts

In-Store Options

Fresh, in-store options are the epitome of convenience and ease for gluten-free shoppers, and many in-store bakeries are seeing a growing demand for gluten-free products. Gluten free mixes are also ideal for fresh and in-store options. Watson’s gluten free mixes are complete mixes, which eliminates the need to source and test multiple ingredients. Easy to use, our mixes require the addition of only water, oil, and yeast to create delicious finished goods that will have your customers raving and coming back for more.