West Haven, CT – Connecticut-based company Watson Inc. has utilized their expertise in the human food industry to look at some of the strongest recent trends, to predict those most-likely to transition into the pet food industry. They have published a forecast in the 2018 Pet Foods Trend Guide, which identifies these trends and explains how pet food manufacturers may translate them into products pet-owners will want to buy.
Identifying emerging trends in the pet food industry can be challenging. The pet food industry often follows trends similar to that of the food industry, a logical sequence since many pets are more and more considered a vital part of the family.
Preventative foods or condition-specific foods are one of the trends discussed in the guide. “Many Americans already look for foods that provide desired health benefits, for example, foods that address weight management, digestive health, heart health, and joint or bone health. Consumers look for foods that they believe are beneficial to maintain health or prevent disease, so it is a natural step for pet parents to do something similar for their pets,” said Moira Watson, Vice President of Marketing and Communications at Watson Inc.
Other trends discussed in the 2018 Pet Food Trends Guide include DIY pet foods, semi-homemade meals, toppers, home meal kit delivery, grain-free, gluten-free, and functional foods. It also looks at how the pet food industry is building trust through transparency and the growing importance of sustainability and clean label ingredients, and how social media trends like “unicorn” foods can also translate into mainstream pet treats. The 2018 Pet Foods Trend guide is available for free download here.
About Watson: For four generations, Watson has striven to improve human health and wellness. We are committed to sharing our ideas and inspirations with our customers and to helping them reach their manufacturing goals. Watson is one of the highest quality suppliers of products and services geared towards enhancing human and pet nutrition around the world, and a leader in developing quality products and nutritional ingredient systems. Expertise in microencapsulation, agglomeration, micronizing, spray drying and film technology allows us to develop unique formulations. Learn more about Watson here.